Welcome to the Four Paws Up Press…

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Welcome to the Four Paws Up Press, Press Release a Month Club

 It is now January and the media and the rest of the world are discussing New Year’s Resolutions… If you are considering garnering publicity or writing press releases for your veterinary practice, pet rescue organization or shelter or pet related product or service business, it’s a good time to get started to obtain Four Paws Up Press.

Maybe press release writing is on your I should list of resolutions, along with I should lose weight, stop smoking and start an exercise program. Perhaps I should network and get out into the community more (if only I had the time), I should write a book, I should put a blog on my website could also be on your I should list. While your I should list sits on the shelf waiting for you to take some action, have you ever noticed that the more you procrastinate, the more dust gathers and that eventually your entire I should list ends up swept underneath the carpet where it becomes a mountain high obstacle that looms and overwhelms and you wind up just forgetting the whole thing?

So what keeps us from acting in our own best interest? Well, many people are afraid of public speaking. In fact, according to a Gallup poll, most would prefer to die than speak in public. Picking up a pen and writing something down is another fear many people have. Perhaps you had a mean English teacher who put the fright of the pen into you. On top of these anxieties, many folks are mystified by the entire public relations process. At best, you may have mixed feelings about enhancing your visibility. That’s why many of you belong to the I should club in the first place. It’s precisely the very things that are good for us that we tend to postpone, delay, and put off for some day (the day between Sunday and Monday). Why? We were taught in school, by parents, and society that it isn’t nice to brag or boast or we might get a swellhead and a big ego. Nobody likes a braggart. And then perhaps you had a sibling who got a lot of attention for being sick, weak or even in trouble a lot. As the good guy or gal, you got a pat on the head or told you can do better. Your room never seemed to be clean enough, the grades were never enough, or the chore list went on forever. Some people give up; some try harder, always frustrated, never enough. Never good enough.

Just a suggestion but there is a way to solve this dilemma. You could make a commitment and join the Four Paws Up Press Release a Month Club. You could commit to writing at least one press release a month and putting the word out about your veterinary practice, pet rescue organization or shelter or pet related product or service business. Even if you just put up a website with info where people can find you. Or write articles for newspapers and magazines.

Below are some other ideas to make it easy for you. Write a press release or article for every month of the year and focus upon holidays.

January Write a press release about New Year’s Resolutions (how can your particular practice tie-in to that topic?) Perhaps you can offer tips about pet care management, benefits of ongoing vet care or how to find a great vet (pet sitter, pet massage therapist, doggie daycare or whatever your specific pet related business is).

February Write a press release related to Valentine’s Day. Puppy love or Famous Cats and Dogs Getting Along are perfect for the month of love and romance. Write a humorous, quirky entertaining and educational tips list for pet owners and your readers (and potential new clients) will love it.

March Write a press release with a St. Patrick’s Day theme. Or create a funny holiday such as Green pet day and then tell the world. Take photos, videos and send them along to the media. A lawyer in Las Vegas did a yearly St. Patrick’s Day party in June every year.

April Write a press release about Easter topics, rejuvenation, redemption, forgiveness and how these tie into pets. Everyone loves a good heartwarming tale. Perhaps you could cite how your practice saved a pet, rescued a pit bull, or inspired a million dollar donation to a good pet cause.

May Write a press release about spring, Cinco de Mayo or summer plans. Also, Dog Spas and Canine rehabilitation are very in and trendy. Partner with other pet-related businesses and organizations. Co-sponsor a contest or special promotion or fundraiser giving donations/proceeds to a pet rescue charity. Suggestion: if you put on an event, promote it at least six months ahead of time (ideally) or at least three months ahead of time for maximum coverage.

June Write a press release on tips for how to keep pets safe, cool and hydrated during the summer heat. Or create a fun dogs who work for a living need a break day.

July Write a press release about keeping pets safe on July 4th or nifty vacation tips and pet travel that include a visit to the vet before, or afterwards. And/or what to do in case of a pet emergency, first aid kit for pets. How to find a great kennel, boarding facility and/or pet sitter.

August Write a press release with tips on swimming with your dog and enjoying the Dog Days of Summer at the Beach.

September Write a press release about pet separation anxiety.

October Write a spooky press release with photos about the pet costume party that you are sponsoring.

November Write a press release about Thanksgiving, with recipes for healthy pet food and treats.

December Write a press release on pet gift giving, highlighting unique and funny high tech pet gifts, products and services, that you just happen to sell.

Be sure to post these press releases on your website and distribute the releases to your media contact list and via online press distribution services such as prweb.com, prleap.com, and others.

Voila, congratulations, another whole year has gone by and you have written one press release once a month. See how much easier that was than shoulding the press release writing under the carpet? Be sure to note each month and at the end of the year, how much your business expanded. Have you become a local or national celebrity, garnered more traffic to your website, been invited to speak at meetings or conferences? Tally up the results you’ve accrued, they may surprise you.

Four Paws Up Press now offers a Do It Yourself Kit that is specific to veterinary practice, pet rescue organization or shelter and pet related product or service businesses (there are also industry specific Red Hot Cuppa Publici-tea kits for authors, doctors, green businesses, entrepreneurs and products for women, too). If you really don’t want to do the work, hire a press release writer or publicist to work the kit for you.

Write to me, and I will send you more info about the Four Paws Up Press Release a Month Club/Kit and how to write press releases that get published.

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